SEO stands for Search Engine Optimization. It sounds technical, but the idea is simple: it’s the practice of making your website easy to find on Google.

Think of Google as a giant library. SEO is how you make sure your book (your website) is placed on the right shelf with a clear title, so people can find it when they search.

Why SEO is Important for Your Business:

Most people click on a result on Google’s first page. If your website isn’t there, you’re missing out on a huge number of potential customers. SEO brings you free, targeted traffic.

The 3 Main Parts of SEO:

Technical SEO: This is about making sure your website is built in a way that Google can easily read and understand. It’s like making sure the library’s scanner can read your book’s barcode.

On-Page SEO: This is what you do on each page of your website. It includes using the right words (keywords) in your titles and content, and making sure your pages are easy for visitors to use.

Off-Page SEO: This is about your website’s reputation. The most important part is getting other good websites to link to yours. This tells Google that your content is valuable and trustworthy.

Getting Started is Easy:

Start by thinking about what your customers would type into Google to find you. Use those words naturally in your website’s content. Make sure your site loads quickly and works well on mobile phones.

SEO takes time, but it’s one of the best investments you can make for long-term business growth.

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